The pharmaceutical sector is highly regulated. Given the important consequences that consumption of medicines may have on human health, Romania has implemented specific rules regarding advertising such products. While there are many ways in which the public is informed about the characteristics of medicines, not all of them constitute advertising. For example, under Romanian law labelling, non-promotional correspondence to answer specific questions regarding medicines, general information on human health that does not refer to medicines, informative notices and materials relating to, for example, packaging changes, adverse reaction warnings that are part of general drug administration precautions, trade catalogues and price lists, provided that they do not include any promotional statements, are not deemed advertising. Founding partner Gelu Maravela and managing associate Flavia Ștefura released the attached article, addressing rules, sanctions and requirements with regards to medicine advertising in Romania. The article is available in full here.